McDonald’s have admitted that having a promotional Happy Meal based around Jane Campion’s Oscar-winning film The Power of the Dog may have been a mistake.
The Happy Meal, which featured toys based on the characters of cruel rancher Phil Burbank and his brother George and an overriding theme of psychosexual tension, have proved to be a turn-off for McDonalds younger patrons.
“I wanted a Sonic the Hedgehog happy meal,” confirmed disappointed 9-year-old Kelly Grace.
“This is rubbish. It’s just a man in an old-fashioned hat looking grumpy.”
Miss Grace went on to confirm that it wasn’t necessarily the serious and grown-up nature of the toy that bothered her.
“No, I just thought that the film’s examination of the psychology of jealousy and cruelty was a little ham-fisted and really quite trite. Cumberbatch was fine, as always, but I found the whole affair really quite underwhelming
“So I want a SONIC HAPPY MEAL! NOW!”
McDonalds have conceded that the Happy Meal was their least popular since 2017’s Phantom Thread tie-in and they would be looking closely at forthcoming plans for a Happy Meal based on Terence Malick’s upcoming The Way of the Wind.
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